Protecting your family, in our Hometown, for a LIFETIME!

roofer in Myrtle Beach, SC

Have you ever taken a second to really think about how important your home's roof is to your health and safety? It's so much more than a simple hat for your house. It protects you from the elements like rain, sleet, snow, and wind. It helps keep you and your family warm in the winter and cool in the summer. Those harmful pests and critters you see roaming around your property? Your roof helps keep them away from your family, too.

When you take those points into account, it becomes clear that your home's roof is crucial for year-round well-being and comfort. So, when your roof is nearing the end of its life, or it needs maintenance or repairs, hiring a reliable roofer in Myrtle Beach, SC is an investment you shouldn't pass up. For South Carolina homeowners and business owners, only the best and brightest roofing experts will do when it comes to their family's happiness and safety. That's why they call on Hometown Roofing to handle all their repair, replacement, and maintenance needs.

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The Hometown Roofing Difference

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Hometown Roofing has been the top choice for roofing services in South Carolina for years. As locals of the Lowcountry, we pride ourselves on being more than just a roofing company. We're your friends and neighbors. As a family-owned business, integrity, hard work, and personalized service are at the forefront of our values. We believe in providing our loyal customers with the highest quality work completed by experts in their respective fields. Why? Because that's the way we would want to be treated, too.

At the end of the day, we strive to treat our customers with respect, confidence, and understanding. Our goal isn't to rip you off or charge you an arm and a leg for our residential or commercial roofing services. As an Owens Corning Preferred Contractor, our goal is to work hard and provide you with a long-lasting product that you will love for years to come. It's really that simple. When you choose Hometown Roofing, you can rest assured that you'll get the highest quality roofing services in South Carolina, such as:

  • Roof Repair in Myrtle Beach, SC
  • Roof Replacement Services
  • Roof Maintenance Services
  • Emergency Roofing Services
  • Roof Inspection Services
  • Commercial Roofing Services
Roofer Myrtle Beach, SC

The Hometown Roofing Process

Whether you're in need of a complete roof replacement in Myrtle Beach, SC, or minor roof maintenance, our process starts with an in-depth consultation and ends with a smile on our face.

Consultation

Consultation

At the consultation stage, we have a meeting with the client to talk about their roofing needs and evaluate the property. Based on our expertise, we provide recommendations to ensure the best solution for the client's specific roof replacement, repair, or maintenance requirements.

Detailed Proposal

Detailed Proposal

In the detailed proposal stage, we create a comprehensive document that outlines the scope of work relating to your roofing project, the materials to be used, project timeline, and estimated costs. This provides the client with a clear understanding of the roofing project, enabling them to make informed decisions.

Project Installation

Project Installation

During the project installation phase, our team of licensed experts executes the previously agreed-upon plan. We install or repair the roofing system with unmatched confidence and experience while always adhering to industry standards, safety protocols, and local laws. During this process, we strive to stay in touch every step of the way so our clients are always in the loop. We then complete your roofing project within the specified timeline so that clients experience minimal disruptions to their daily lives.

Final Inspection

Final Inspection

When it's time for the final inspection of your roofing project, our roofing contractor's work is thoroughly examined to ensure it meets our high standards and our client's roofing needs. If there is additional work to be done, we'll finish up the project ASAP. If our client has questions or concerns, we always address them before heading home. That way, our customers can rest easy at night knowing they have a reliable, well-maintained roof over their heads.

Protect Your Home or Business with Roof Repair in Myrtle Beach, SC

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Living in South Carolina means experiencing unpredictable weather patterns. Bright and sunny skies can quickly turn into heavy rainfall, which can cause damage to your roof. That's why it's important to have a reliable roofing company to perform expert repairs when needed.

Whether you suspect damage has been done to your roof or you want preventative maintenance, Hometown Roofing is here to handle the hard work for you. A thorough roof inspection is the first step in understanding your repair needs. Our team will then repair any damage, like weather-worn shingles or roof leaks, to ensure your family is safe and protected.

Some of the most common roof repairs we provide for homeowners and business owners include the following:

  • Torn or Damaged Shingle Repair and Replacement
  • Tile or Shingle Replacement
  • Roof Shrinkage Issues
  • Roofing Leaks
  • Ventilation Issues
  • Pooling or Standing Water
  • Storm Damage Repair
  • Damaged Gutter Repair
  • Roof Flashing Repair
  • Much More
 Roof Repair Myrtle Beach, SC

Don't wait until it's too late to schedule repairs - your roof might only be one or two South Carolina storms away from needing more than simple maintenance or repairs! South Carolina homeowners and entrepreneurs trust Hometown Roofing for their roof repairs because we:

Prioritize Safety

We put a lot of stock in the ethos of "Safety first before everything." As licensed contractors with years of experience, our roofers have the tools and training to repair your roof without you needing to worry about their safety. Of course, your safety is of utmost importance, too. Hiring an experienced professional saves you from putting yourself and your family in a compromising situation that could involve hospitals, doctors, and injuries.

Because the truth is, roof repairs usually require climbing ladders, balancing on high roofs, and working under pressure. Those aren't things an average homeowner looks forward to. By working with Hometown Roofing, you're leaving the difficult work up to highly trained experts, so you can focus on your family, not recovering from an injury sustained from DIY roofing.

Have Extensive Roofing Experience

You can tell whether a roofer is worth hiring by asking them about their roofing experience. The very best roofers usually have years, if not decades, of professional experience. Those years working up on roofs out in the sun is priceless for homeowners and business owners who want the best roofing service. At Hometown Roofing, our contractors have extensive knowledge and experience, both in advanced applications and basic roof repair theory. Unlike some roofers, Hometown Roofing team members have real-world experience and certifications - something that no amount of reading or watching YouTube videos will provide.

Maintain Warranties on Roofing Products

As a homeowner or business owner, you want every assurance that your new roof or roofing products will last for the long haul. That's why we're proud to provide a 50-year manufacturer warranty and a 20-year labor warranty on all new asphalt architectural shingle roofs. We also provide a 20-year labor warranty on all new standing seam metal roofs and a 10-year labor warranty on new tuff-rib metal roofs.

Provide High-Quality Roofing Craftsmanship

Our team at Hometown Roofing is dedicated to delivering exceptional roof repairs and top-notch service. We take pride in our work and strive for excellence when repairing, replacing, or installing roofs in South Carolina. We understand that even the smallest details matter, which is why we thoroughly inspect our work to ensure the highest quality. Our main objective is to surpass your expectations with true roofing expertise, not just average service. For long-lasting roof repairs, trust the professionals at Hometown Roofing.

 Roof Replacement Myrtle Beach, SC

Reliable Roof Replacement in Myrtle Beach, SC

When it comes to getting a new roof for your home, you want to make sure it's done right. That's why you need licensed professionals to handle the complex and intensive process. It may seem like a big investment, but the long-term benefits are worth it. You'll enjoy increased safety, comfort, and a higher home value. At Hometown Roofing, we're the go-to company for roof installations in South Carolina.

Our experts have completed hundreds of successful projects, and we hold ourselves to the highest standards for product longevity, customer satisfaction, and quality craftsmanship. Whether you're looking to upgrade your roof or need a replacement due to damage, we've got you covered. We specialize in many types of roof replacement projects, including:

  • Asphalt Roofs - Cost Effective, Popular, Versatile, and Appealing
  • Metal Roofs - Long Lasting, Low Maintenance, Energy Efficient, Superior Protection
  • Commercial Flat Top and TPO Roofs - Durable, Energy Efficient, UV and Chemical Resistant, Purpose Built for Your Business

When Is It Time to Replace Your Roof?

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At Hometown Roofing, one of the most common questions we get is, "How do I know when it's time to replace my roof?" That's not always an easy question to answer since every roofing structure and every roof replacement scenario is slightly different. Roofs endure harsh weather conditions like extreme heat, strong winds, freezing temperatures, and heavy rainfall, which can damage their protective layers. Although some roofs can last up to 25 years, shingles and other materials may deteriorate over time and become brittle, crack, tear, or disintegrate. While it can be challenging to assess the condition of your roof from the ground, these signs may help you determine when it's time for roof replacement in Myrtle Beach, SC.

Begin Looking Indoors

It might seem counterintuitive to look for signs of disrepair inside your home, but rooms like your attic can show signs of damage much better than outside areas. Be sure to grab a powerful flashlight first and look carefully for streaks, stains, and drips. Also, keep an eye out for light beams poking through the top of your house. If you see these signs, there's a good chance your roof has leaks and should be replaced.

Cupped, Clawed, or Curled Shingles

You'll need a good view of your roof to check for these red flags, which are telltale signs that your roof is near the end of its life. Curling and cupping look alike and manifest with the ends of your shingles peeling away and pointing up. Clawing happens when the middle of a shingle lifts up while its ends stay attached to the roof. None of these conditions are good, so if you spot them, know that it could be time for a roof inspection.

Age of Your Roof

How old is your roof? If it's more than 25 years old, chances are it's on its way out. The average lifespan of an asphalt roof is 20-25 years. When that time frame passes, you should consider looking at replacing your worn-out roof.

Friends in Your Neighborhood are Replacing Roofs

If you're driving around your neighborhood and notice one or more roofers in Myrtle Beach, SC, make a mental note to inspect your roof. It's common for houses in neighborhoods to be constructed at the same time, with the same materials purchased in bulk by the builder. As a result, the roofs of these homes tend to deteriorate at a similar rate. With that in mind, if you observe your neighbors replacing their roofs, it may be a sign that you should consider doing the same.

Your Roof is Sagging

A sagging roof is a sign of structural problems and may require a new roof installation. This problem is typically caused by water damage or a broken rafter, and it's important to have a licensed and insured roofing company, like Hometown Roofing, address the issue. To properly diagnose the problem, the contractor may need to remove the shingles and plywood sheathing underneath.

Roofer Myrtle Beach, SC
 Roof Repair Myrtle Beach, SC

Emergency Roof Repair in Myrtle Beach, SC

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Hometown Roofing is available to assist when disaster strikes. We recognize that roofing emergencies can occur at any time, so we provide 24/7 emergency roofing services to homeowners in our community. Here is an overview of the critical emergency services we offer:

Available 24/7
Available 24/7

When you're in a roofing emergency, Hometown Roofing is always here to help. Our expert team is available 24/7 to respond quickly and professionally to any crisis. We understand that your home's safety is your top priority, and we're committed to mitigating damage and providing peace of mind during difficult times.

Help with Insurance Claims
Help with Insurance Claims

Dealing with insurance claims can be overwhelming, especially after a disaster. That's why Hometown Roofing offers assistance navigating the complicated process of working with your insurance company. We'll help you document the damage and submit the necessary paperwork to your insurance provider, ensuring a smoother and more successful claim.

Emergency Roof Tarping
Emergency Roof Tarping

If your roof has suffered severe damage and can't be repaired immediately, our emergency tarping service can provide temporary protection from further harm. This solution will safeguard your home from the elements until repairs can be made. Trust Hometown Roofing to keep your home safe and secure in any roofing emergency.

Storm Damage Repair
Storm Damage Repair

When severe weather hits, your roof can take a beating. From losing shingles to damaging the structure, it can leave your home vulnerable. That's where Hometown Roofing comes in. We offer quick and reliable storm damage repair services to ensure your roof is safe and secure once again.

Stabilize Your Home's Structure
Stabilize Your Home's Structure

If your roof has been severely damaged by a fallen tree or other catastrophic event, call Hometown Roofing ASAP. Our team is here to help. We'll stabilize your roof, preventing any potential collapse or further damage, helping provide peace of mind and comfort in a trying time.

Remove Debris
Remove Debris

After a storm, your roof can be covered in debris that may cause additional damage if left unattended. Our experienced professionals are equipped to safely remove any debris, ultimately preserving the lifespan of your roof.

Temporary Roof Repair in Myrtle Beach, SC
Temporary Roof Repair in Myrtle Beach, SC

Sometimes, extensive repairs to your roof can't be completed immediately after an emergency. Our team of roofing experts can provide a temporary fix so that your home is safe, dry, and protected from more damage.

Repairs for Emergency Leaks
Repairs for Emergency Leaks

When your roof sprouts a leak suddenly, it can be catastrophic. Hometown Roofing professionals will locate the source of your leak and provide a quick, effective solution to your problem.

Emergency Roof Inspections
Emergency Roof Inspections

When a severe weather event or other emergency incident occurs, you may need a roof inspection to assess the totality of your damage. Hometown Roofing inspections identify needed repairs. That way, you plan for the next steps and do what's necessary to protect your roof and your family.

Hometown Roofing: South Carolina's Premier Choice for Quality Roofing Services

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Hometown Roofing was born out of a rich legacy and a steadfast commitment to quality. Unlike many roofing companies in South Carolina, we stand by the ethos of doing everything right and never cutting corners. We extend that commitment to your home, whether you need minor roof repairs, a total roof replacement, or something in between. Contact our office to schedule your initial consultation today.

 Roof Replacement Myrtle Beach, SC

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132 E 2nd N St, Summerville, SC 29483

Latest News in Myrtle Beach, SC

Behind the Menu: Inside the new Arts & Innovation District businesses in Myrtle Beach

MYRTLE BEACH, S.C. (WBTW) — Quite a bit of construction has been underway in downtown Myrtle Beach as part of renovations for the Arts & Innovation District — which means some new restaurants are coming.From a bakery to an upscale wine bar, southern barbecue and even an ice cream shop, all of it will soon be in the heart of Myrtle Beach.“Myrtle Beach is obviously a hot spot,” he said. “The tourist traffic is amazing.”As businesses have eyes set on Myrtle Beach, the city has a visio...

MYRTLE BEACH, S.C. (WBTW) — Quite a bit of construction has been underway in downtown Myrtle Beach as part of renovations for the Arts & Innovation District — which means some new restaurants are coming.

From a bakery to an upscale wine bar, southern barbecue and even an ice cream shop, all of it will soon be in the heart of Myrtle Beach.

“Myrtle Beach is obviously a hot spot,” he said. “The tourist traffic is amazing.”

As businesses have eyes set on Myrtle Beach, the city has a vision it’s sharing with prospects on the revitalization of the entire Arts & Innovation District.

“Once I heard about the story of what this stretch of Broadway Street use to be like and she shared her vision about what she hopes it would be again some day, I immediately agreed to bring Swig & Swine here and help be the anchor for growth here on Broadway street,” DiBernardo said.

The restaurant started in Charleston and continues to expand across the state. Swig & Swine BBQ is one of the first to open in the area, but also nearby and opening last month was Le Manna Bread.

It’s a bakery that is hoping to continue a 75-year tradition by opening up the store in the same location that a former Myrtle Beach bakery once was.

“The community, I mean, people are happy we are here, they love our product and we love people,” said co-owner Gus Penna.

Echoing the same sentiment, Frank Rodriguez explained why they serve big portions — enough for the entire family.

“The people, when they are coming, are normally coming as a family,” he said. “And we are thinking people that receive a big product is happy for the family.”

People might think they step inside a museum once they enter the bakery, but the owners say that’s the point — to fit in with the Arts & Innovation District.

As for these businesses goals, community involvement is at the forefront.

“The community to feel like they have a place where they can have delicious product, this is here at Le Manna,” Penna said.

“One thing about our commitment to our communities is we are rooted,” DiBernardo said. “I am a firm believer in the fact that one of the main reasons to the success of our company is our commitment to our communities.”

Also coming to the area soon and opening on 9th Avenue N. is the “Tasting Room on 9th,” which is an upscale wine bar and cocktail lounge. Next door will be the “Dolly Llama Waffle Master” ice cream and dessert shop. On the corner will be “Boteco VIP Latin Bar & Cuisine.”

Le Manna Bread is open seven days a week. As for Swig & Swine BBQ, they’re open Wednesday through Sunday, however come Monday, its doors will also be open seven days a week.

* * *

Adriana Cotero is News13’s weekend evening anchor and a morning reporter. She joined the team in July 2023 after working in the island of Guam. Adriana is from Saline, Michigan, and graduated from Central Michigan University. Follow Adriana on Facebook, X, formerly Twitter, and Instagram and read more of her work here.

The Luxury European Hotels Eugene Levy Stays at in 'The Reluctant Traveler' Season 2

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."When The Reluctant Traveler with Eugene Levy premiered last year, the titular host wasn't sure he wanted to keep traveling. He told T&C, "The sho...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."

When The Reluctant Traveler with Eugene Levy premiered last year, the titular host wasn't sure he wanted to keep traveling. He told T&C, "The show is doing better things for me as a person. I'm coming out of the shell, a little bit. I'm still not a big traveler. Honestly, I'm not there yet. I still don't love traveling. But I think the fact that I'm trying things because of this show is actually making me a slightly more enlightened person than I was."

He (reluctantly?) agreed to do a second season, but limited the scope of his travels to Europe. "After experiencing season one, I've come to realize it's true what they say about travel broadening the mind—and, I guess my mind could still take some broadening. So I'm packing my suitcase once again and looking forward—with a healthy dose of trepidation—to whatever adventures lie in store," Levy said in a statement about the sophomore chapter of his series. "Here's to trying new things—well, within reason."

For the second installment of The Reluctant Traveler, Levy went from the very north of Europe (a village in the arctic circle in Sweden) to the very south (a Greek island), visiting the Scottish Highlands, the French Riviera, a German island, the Italian countryside, and Seville, Spain in between. Here, a guide to the seven luxury hotels Eugene Levy stays at during season two.

Watch The Reluctant Traveler with Eugene Levy

Arctic Bath Hotel

In the first episode, Levy travels to Swedish Lapland for Midsummer celebrations, where he stays in the luxurious floating hotel.

Location: Harads, Sweden

How to get there: The hotel is located about 50 miles from the nearest airport, in Luleå. Once in Luleå, transfer to Arctic Bath is available by car and helicopter.

Rooms: 12

Book now

Candacraig House

Episode two finds Levy near the British royal family's beloved Balmoral estate, staying at Candacraig. (The two estates are just 15 miles apart.)

Location: Aberdeenshire, Scotland

How to get there: The hotel is located less than an hour's drive from Aberdeen International Airport, or about an hour from Inverness Airport. It's also about a three hour drive from Edinburgh.

Rooms: 12

Book now

Hôtel Lily of the Valley

Levy leaves Scotland for the French riviera, visiting the luxe wellness hotel outside Saint-Tropez. He also has lunch with Joan Collins during the episode, a real highlight.

Location: La Croix-Valmer, France

How to get there: Fly to Nice Côte d’Azur International Airport, and then it's about an hour, 30 minute drive. It's also about 25 minutes from Saint-Tropez.

Rooms: 38

Book now

Lanserhof Sylt

In the fourth episode, Levy heads to an intense, exclusive wellness resort located on the island of Sylt off the coast of Germany. Lanserhof is part hotel, part wellness escape.

Location: Sylt, Germany

How to get there: You can fly to Westerland Sylt Airport, the airport on the island of Sylt, and then it's a quick 14 minute drive. Or, you can fly to Hamburg and drive (via the car train) to the island (which takes about three hours total).

Rooms: 68

Book now

Monteverdi Tuscany

Monteverdi Tuscany isn't just a hotel—it's actually an entire medieval hilltop village. Levy stays at the property in the Tuscan countryside in episode five, and it was his favorite of all the properties he visited.

Location: Tuscany, Italy

How to get there: You can either fly into Rome or Florence, then drive (it's about equidistant—around two hours either way). Or, take the train to Chiusi-Chianciano Terme, and it's a quick 30 minute drive.

Rooms: 20

Book now

Milos Cove

The penultimate episode of The Reluctant Traveler finds Levy in Milos, Greece, where he stays at the Milos Cove, run by a father-son duo.

Location: Komia, Milos Island, Greece

How to get there: Either fly or take the ferry to Milos, and then drive to the hotel. (It's about twenty minutes from both.)

Rooms: 42

Book now

Hotel Alfonso XIII

Levy's European trip ends in Seville, where he resides in the historic center of Seville in a hotel named for the former King of Spain.

Location: Seville, Spain

How to get there: Fly into the Seville airport, then it's about a 20 minute drive to the hotel.

Rooms: 147

Book now

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Soiled surfaces and a leaky sink. The worst North Myrtle Beach, SC restaurant inspections

The South Carolina Department of Health and Environmental Control found North Myrtle Beach and Myrtle Beach restaurants had soiled surfaces in an ice machine and a leaky sink, among other violations.SCDHEC inspects restaurants for violations routinely, with evaluations up to date as of March 6, 2024. These restaurants had the lowest scores in the Grand Strand area during the most recent cycle of inspections.Location: 2120 Sea Mountain Hwy Suite #1100, North Myrtle BeachGrade: ...

The South Carolina Department of Health and Environmental Control found North Myrtle Beach and Myrtle Beach restaurants had soiled surfaces in an ice machine and a leaky sink, among other violations.

SCDHEC inspects restaurants for violations routinely, with evaluations up to date as of March 6, 2024. These restaurants had the lowest scores in the Grand Strand area during the most recent cycle of inspections.

Location: 2120 Sea Mountain Hwy Suite #1100, North Myrtle Beach

Grade: 78 percent

SCDHEC inspected Filet’s Feb. 29 and found several violations. The report found soiled surfaces inside an ice machine and ready-to-eat cooked pasta held for more than 24 hours without a date marking, which SCDHEC reported was fixed.

SCDHEC also found sushi rice from the previous day that hadn’t been discarded yet, although this was also corrected. The inspection also found octopus improperly stored in a walk-in freezer, while the eatery’s menu did not have asterisked footnotes for specific menu items that needed one.

While the SCDHEC inspection found other violations, the report added that this asterisk issue was not corrected during the inspection.

According to SCDHEC’s report, Filet’s is required to have a 10-day on-site follow-up inspection. It could receive a downgrade if the restaurant does not fix several of its violations.

Location: 405 South Kings Highway, Myrtle Beach

Grade: 83 percent

SCDHEC inspected Ole Shillelagh on Feb. 26, 2024, and found several violations. A sink had a leak, and holes were found in the ceiling and walls of the kitchen area. The report also found dirty dishes in a hand sink and two pans of barbecue cooked without proper labeling in a walk-in cooler.

The report also found chicken and shrimp thawing at the hand sink, while ready-to-eat foods such as coleslaw, collards, cut lettuce, and others were not marked with dates.

Aside from other violations SCDHEC found, Ole Shillelagh Sports & Raw Bar will have an on-site, follow-up inspection within 10 days.

Location: 214 Main St, North Myrtle Beach

Grade: 84 percent

SCDHEC inspected Soho Steak & Seafood’s North Myrtle Beach location Feb. 26 and found several violations.

The report found plastic containers in a hand sink, which was corrected, and debris on a deflector plate inside an ice machine. SCDHEC did not observe a thermometer during the inspection, and an uncovered Thai Noodles container was observed on the floor in front of a fryer. The report also noted knives stored blades down between coolers, among other violations.

Soho’s North Myrtle Beach location is required to have an on-site follow-up within 10 days, although a routine inspection within 60 days is not required, according to SCDHEC’s report.

This story was originally published March 8, 2024, 6:00 AM.

Ocean Drive has new rules. Here are all the things you can’t do during spring break

Sidewalk seating at the cafes and bars along South Beach’s Ocean Drive has become so familiar residents and tourists take it for granted. It’s a part of South Florida’s lifestyle like the Miami Heat and the daily heat.But that popular fancy dining, drinking and noshing under the sun or night lights habit on Ocean Drive is not to be for the next two weekends.As a part of South Beach’s “breakup” with spring break, city officials have instituted a host of special rules including parking restrict...

Sidewalk seating at the cafes and bars along South Beach’s Ocean Drive has become so familiar residents and tourists take it for granted. It’s a part of South Florida’s lifestyle like the Miami Heat and the daily heat.

But that popular fancy dining, drinking and noshing under the sun or night lights habit on Ocean Drive is not to be for the next two weekends.

As a part of South Beach’s “breakup” with spring break, city officials have instituted a host of special rules including parking restrictions and fees and fines, and altered traffic patterns like lane closures, DUI checkpoints and license plate readers on major causeways leading to Miami Beach and Ocean Drive is not immune to the temporary changes.

READ MORE: Think South Beach is hard to navigate now? Wait til spring break. Here are new rules

Here’s what you need to know regarding temporary Ocean Drive rules during the height of spring break.

▪ No sidewalk seating on Ocean Drive on the Friday, Saturday and Sundays of March 8-10 and March 15-17.

Traffic entrances: Ocean Drive will only be accessible to cars via 13th Street with a sole exit at Fifth Street on Thursday-Sunday March 7-10, March 14-17 and March 21-24. Barricades will line both sides of Ocean Drive to keep pedestrians and motorized vehicles out of each other’s path.

Beach entrances: Access to Ocean Drive will be limited to Fifth, 10th and 12th streets and close at 6 p.m., according to the city breakup plan.

Security checkpoints: Beach entrances on Ocean Drive will have security checkpoints to ensure prohibited items — including coolers, inflatable devices, tents, tables — don’t enter the beach. Amplified music without a city-issued permit will also be restricted. If you’re cranking up your music on Ocean Drive, do it on your personal ear buds.

▪ Alcohol and cigarettes: Drinking alcohol on the beach is always prohibited — not just during spring break. Liquor stores in the South Beach entertainment district are required to close at 8 p.m. Smoking on the beach also is prohibited.

Broadway at the Beach is SC’s number one tourist destination. But what about locals?

Broadway at the Beach is one of Myrtle Beach’s main draws in terms of visitors.Opened in 1995, Broadway at the Beach overflows with guests during the summer, the center’s seasonal boom period. Mikael Mkhoyan owns Sports Fanatics and Hat Fanatic at Broadway at the Beach, and he said his store’s peak season is around spring break and June through August.He added that July accounts for 20 percent of his business at Broadway at the Beach, and the summer season, when tourists typically make impulsive purchases, equ...

Broadway at the Beach is one of Myrtle Beach’s main draws in terms of visitors.

Opened in 1995, Broadway at the Beach overflows with guests during the summer, the center’s seasonal boom period. Mikael Mkhoyan owns Sports Fanatics and Hat Fanatic at Broadway at the Beach, and he said his store’s peak season is around spring break and June through August.

He added that July accounts for 20 percent of his business at Broadway at the Beach, and the summer season, when tourists typically make impulsive purchases, equates to 45-50 percent.

“I get thrilled when it’s an impulse buy. You talk to people, and they weren’t planning to buy, but they’re tourists. They are here to have fun,” Mkhoyan said. “They are here to spend their money. Who gets it? Nobody knows.”

Fellow shop owners and managers at Broadway at the Beach, whom The Sun News also spoke to, agreed that the summer and spring were the peak times at the complex. Indeed, Broadway at the Beach’s traffic is similar to a bell curve, , where aside from a few other weeks, non-summer and spring break months are considerably quieter.

While Myrtle Beach residents might not dislike Broadway at the Beach—or view it favorably—it’s clear that locals do not make up Broadway at the Beach’s primary customer base.

Indeed, most locals seem to go elsewhere with their shopping needs. In addition to his Broadway at the Beach shops, Mkhoyan also has sports memorabilia locations at Tanger Outlets 17 and Barefoot Landing, which typically attract more locals than Broadway at the Beach, although both attract vacationers.

This reliance on tourists also makes Broadway at the Beach susceptible to a slowdown in the vacation economy. If vacationers stop visiting as their consumer tastes change, that too could pose a problem. However, a remedy would be to draw in more locals. Scott Smith is an associate professor at the University of South Carolina’s School of Hospitality and Tourism Management, studying revenue management and pricing in the hospitality industry. For him, the peak season is not the key to success.

“I always tell people it’s easy to make money in the summer when everyone wants to be there, but how are you making money in October and September when demand falls off?” Smith asked in an interview with The Sun News. “The key to profitability is to make sure you’re addressing slow periods.”

Smith added that places like Broadway at the Beach can attract more locals by hosting events tailored to them, such as art galleries or events regarding craft beer. Broadway at the Beach already hosts events and has a history of holding outings during slower months, also known as shoulder season.

Live music is also a way to attract locals, and Broadway at the Beach’s restaurant, The Hangout, has a stage for live music. For Smith, hosting live music and bands would also benefit all of the surrounding businesses at Broadway at the Beach.

“You’ve got to draw, and then the people come,” Smith said. “They spend money in the shops and the restaurants, and there you go, you’ve got your locals out.”

According to a property brochure published by Broadway at the Beach’s owner, Burroughs & Chapin, the retail, restaurant, and entertainment center attracts more visitors than Universal Studios in Orlando, Florida. Its attendance is comparable to Magic Kingdom Park, according to the brochure.

The Sun News does not know when the brochure was published or if it is still accurate, as Burroughs & Chapin has declined repeated interview requests from The Sun News.

This story was originally published March 6, 2024, 6:00 AM.

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